Revamp Maxim – Enhancing Service Search & Multi Service Ordering Journey
Bootcamp (MySkill - 2025)
Project Overview
The aim is to make it easier for users to search for and book various services, including transportation (motorcycle taxis and online taxis), delivery, food and goods delivery, cleaning and laundry services, through the Maxim app. Features to be developed include setting a home location, using it to search for addresses based on pickup and drop-off points, and providing map information.
My Role
Lead Team & UI/UX Designer
Responbilities
I was responsible for leading the team on this project, organizing the workflow and integrating the seven team members. I also created the style guide, including color and typography, and components such as the navbar, vehicle section, buttons, and payment section. I also designed the homepage and booking service UI, and occasionally assisted with user research through interviews with Maxim users.
Timeline
April - May 2025
Tools
Figma
Maze
Google Meet
Google Docs
01. User Problem
Secondary Research - Feedback From Review on PlayStore
Secondary research was conducted by gathering user feedback directly from
the Maxim app reviews on the PlayStore.
Secondary Research - Interview User
Interviews were conducted with real Maxim users to capture genuine experiences and identify areas where the app can be enhanced.
Maps
The map view is not very clear
There is no building information or street name.
Maps are incomplete and not detailed
Driver
Reckless drivers
It's hard to get a driver
Drivers are sometimes confused reading maps when picking up.
Interface
Confusing interface for new users
The interface in the application is not attractive because it is too plain.
Promo
Promo/Voucher is not displayed in the order
The discount is not clearly visible
Competitive Analysis
Our competitive analysis focuses on Gojek and Grab to understand their strengths, features, and user experience patterns as references.
Problem & Goals
After conducting further research through reviews on Google Play Store and user interviews, we managed to identify the main problems and plan development goals.
02. Define
User Persona
Used by active students who rely on online transportation for campus and daily activities, requiring fast, safe, and ease to use services in various travel situations.
User Journey Map
We structured the user journey to reveal key friction points and converted them into challenges and actionable HMW statements to guide solution ideation.
Prioritization Matrix
The ideas generated during Scenario Mapping were then evaluated using the Solution Matrix to determine priority and categorize them based on implementation complexity.
03. Develop
User Flow
User Flow maps the steps users follow within Maxim to successfully finish a task.
Crazy Eight
During the Crazy Eight session, we rapidly explored multiple layout and feature possibilities to visualize diverse solutions before moving into refinement.
Wireframe
Wireframes outline the early low-fidelity structure of each Maxim screen, serving as the foundation before moving into high-fidelity design.
Style Guideline
The style guide helps keep the design consistent and visually aligned from start to finish.
04. Deliver
High-Fidelity Design
05. Usability Testing
